An exceptional "30-Second Commercial"
or “Value Statement” is important to rapidly and effectively connect and build rapport with prospects.
Your Value Statement should quickly explain why you and your organization are better than your competition. It should also prepare the prospect for a back and forth conversation allowing you to ask questions to understand how you can improve their situation or solve a problem.
You can develop a Value Statement for a variety of situations, and venues. Remember your Value Statement should be dynamic and change as your gain more experience and as your career evolves.
Using our template to help you create your one of kind 30-Second Commercial will help your prospects remember you long after that first meeting.